23 Feb AMP Shopper Digital Partners with Retailigence to Deliver Location-based Shopper Activation at Scale
Partnership deepens access to Retailigence’s product location platform and in-stock product data for mobile path-to-purchase messaging and measurement across digital shopper campaigns
Retailgence, a leading provider of retail intelligence for inventory-aware marketing and location-based shopper activation for brand manufacturers, and AMP Shopper Digital, a leading digital marketing & advertising agency focused on delivering solutions that drive shoppers to retail for global brands, today announced a partnership to jointly deliver location-based shopper activation working with AMP’s preferred Ad-Tech partners in media buying, dynamic creative, optimization and measurement capabilities.
The companies will work collaboratively to provide advanced Geo-Targeting, Dynamic Creative and Path-to-Purchase Measurement capabilities, building off the Retailigence product location data platform. Working together, the companies will enable brand manufacturers to increase advertising relevance and efficiency by serving geo-targeted digital ads in and around retail stores with advertised products in-stock, avoiding stores out-of-stock, and guiding consumers with location-based secondary actions within the ad unit, including store directions, phone calls and more. As a result of the partnership, manufacturers working with AMP Shopper Digital will be able to leverage the combined expertise of the agency’s integrated digital media strategy and execution as well as Retailigence’s data technology in order to drive location relevance and incremental in-store product sales, insights and attribution. The ability to integrate and optimize large amounts of accurate product and location data quickly eliminates the time-consuming process of aggregating inventory data across retail partners to deliver performance and results quickly for marketers.
“Shopper marketers face a huge challenge in capturing accurate information about their products at retail for use in digital marketing to drive in-store sales,” said SVP of AMP Shopper Digital Josh Pike. “Retailigence allows us the ability to bring disparate location and retail inventory data elements together in an efficient manner to distribute through our dynamic digital media buying process. Our clients can now access vast amounts of channel data and benefit from advanced optimization without the time and cost typical in managing data for cross-channel retail campaigns.”
“Brand manufacturers look to the Retailigence product location platform to truly help them build local relevancy into shopper marketing as they support their retail partners and reach more mobile customers wherever they are.” said Retailigence CEO Hoon Chung.” In order to do so, we not only need to provide accurate information about product availability, but also guide them throughout the customer journey from top of funnel research to moment of buying decision.” AMP Agency and their partners will be instrumental in helping deliver this to our mutual customers.”
About AMP Shopper Digital
As part of the Advantage Solutions Family of Retail and CPG-focused companies, AMP Shopper Digital exists for one purpose: to build and execute turnkey, performance-based digital programs that engage shoppers, drive more shopping trips and higher basket ring. AMP Shopper Digital has offices in Boston, MA, Norwalk, CT, Bentonville, AR and Chicago, IL.. To learn more, visit http://ampshopperdigital.com