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02 Jun Retailigence wins ad:tech CPG Spotlight Contest

Competition acknowledges and rewards the most innovative digital marketing companies today

SAN FRANCISCO, CA, June 1, 2015 - Retailigence came out victorious among over 100 companies at the CPG Spotlight Contest on-stage by ad:tech in San Francisco, as judged by the fast growing brand Soy Vay, owned by The Clorox Company. For the contest, Retailigence was asked to provide examples of recent client projects and explain key capabilities within a specified budget. Judging was based on the following criteria:

  • Which company is likely to have the biggest overall impact on American culture and business over the next three years?
  • Uniqueness – a company that is bringing a new toolset or approach to a pertinent set of issues

Retailigence is the emerging leader in the explosive category of ”path to purchase” mobile marketing and in-store sales attribution. PepsiCo, Dell, P&G, Reebok, Anheuser-Busch use Retailigence real-time data to measure and directly increase in-store product sales and insights with any campaign, media or audience. This truly unique data set and infrastructure has been developed over the last five years and provides insights into product availability, prices and actual product sales from 200,000 brick & mortar stores. Traditional syndicated batch data sources fall flat in the real-time programmatic digital world. Retailigence real time, SKU level data and advanced software analytics ensures that a brand's marketing investments not only generate product/brand awareness and interest, but converts that shopper interest into measurable path-to-purchase actions, in-store sales, and ultimately a significantly better ROI.

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21 May Sizmek Partners with Retailigence to Drive In-Store Shopping Through Dynamic Ads for Mobile and Desktop

Open Ad Management Offering Enables Brands to Integrate Product Details and Store Location Information In-Ad

sizmek-new-logoAustin, TX, May 21, 2015 - Sizmek (NASDAQ: SZMK), an open ad management company for multiscreen campaigns, and Retailigence, the leading online-to-offline marketing platform for driving sales in stores, today announced a partnership that enables brands to incorporate real-time and offline shopping data into rich media creative on all screens, to drive in-store foot traffic and purchases at brick-and-mortar retail locations.

Through the partnership, Sizmek now enables brands to take consumers from click-to-brick by integrating the Retailigence database of more than 20 million products available at over 200,000 retail locations with dynamic location based messaging that turns online purchase intent to in-store conversion. Sizmek also enables marketers to seamlessly integrate Retailigence data directly into prebuilt ad templates to reduce the time it takes to launch campaigns.

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01 Apr CPGs Embrace Digital, Measurable Shopper Insights Critical To Success

A majority (75%) of Consumer Packaged Goods (CPG) companies “expect digital transformation to improve collaboration with retailers, which will improve availability and make the best use of shelf space,” to grow sales and market performance, according to the recent study CPG Sales Leaders Go Multichannel conducted by Forrester on behalf of Accenture. The study shows that CPG brands are “committed to digital collaboration with retailers to:

  1. Accelerate new product introductions,
  2. Improve store execution & availability, &
  3. Pool actionable insights to increase consumer loyalty, wallet share, and lifetime value.”
However, a discouraging 60% of the same respondents found it too difficult to deliver relevant and personalized content to engage consumers effectively through digital channels; and just 16% currently use the online channel to maintain the relationship with the consumer both in-store and elsewhere (to drive repeat purchases in the store)....

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13 Jan Mobile Video Ads Enable CPG To Measure Complete Purchase Path

Mobile video impressions more than tripled in 2014, according to Opera Mediaworks’ 2014 State of Mobile Advertising. In Q1 of 2014, Opera reported 11% of global ad impressions were rich media, but only 2.5% were video. At the close of Q3 2014, over 15% of ad impressions were rich media and a whopping 8.7% (more than half!) came from video. While Entertainment leads in adoption of mobile video ads, Consumer Packaged Goods (CPG) comes in at a close second.

opera-video-vertical Why are CPG companies flocking to mobile video in droves?
According to Opera, “The beauty of mobile video doesn’t just reside with the creative itself; the opportunity for brands to drive specific engagement after the video is viewed makes it a unique and attractive platform.”
But how does a CPG brand know the mobile ad has been successful and is actually driving post-view engagement?
While complete path-to-purchase metrics have been available in the online world for more than a decade, there has long been a need for a way to measure the consumer’s online-to-offline path....

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02 Dec Convenience Crucial This Holiday: BOPIS, Buy Buttons, and Better Inventory

A top priority for brand manufacturers and retailers this holiday season is customer convenience – providing shoppers with the ability to purchase and collect items where, when, and how it’s most convenient to them. To meet this challenge head on, brands and retailers are requiring fewer steps along the shoppers’ path-to-purchase: reducing clicks and form fields, and arming consumers with detailed inventory, pricing and location information across channels.

One trend making headlines this year is BOPIS, or retailers offering shoppers the convenience to Buy Online and Pick-Up In Store (BOPIS), which eliminates wait time in check-out lines and shipping fees. A recent study by parago found 54% of shoppers already BOPIS a few times a year. Amazon’s 1-Click Ordering is another great example of how e-commerce retailers are successfully shortening the path-to-purchase; in just one click, the purchase is completed and on it’s way!

Brands and retailers are also simplifying the purchase path for consumers through advertisements. As 75% of retail users notice mobile ads, and 21% of smartphone and tablet users click on these ads, smart brands are using detailed hyperlocal mobile ads to facilitate the shoppers’ path-to-purchase. Armed with detailed inventory, pricing, and location information from Retailigence, hyperlocal mobile ads make it easy for shoppers to find the products they want at the nearest brick-and-mortar store; like BOPIS, this kind of data provides shoppers with the information they need to eliminate wait time and shipping costs.

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20 Nov Retailigence and Aarki Partner to Offer Ad Networks Local Product and Pricing Content for Mobile and Rich Video Creative

Enable Highly Engaging Interactive Advertisements and Deliver Path to Purchase Measurement for In-store Sales

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Retailigence, the leading online-to-offline marketing platform for driving sales in stores, and Aarki, a leader in creative design and ad optimization technology, today announced a partnership that further streamlines and measures location-based advertising on mobile.

By integrating Retailigence into Aarki Studio, a creative design and ad optimization suite, Aarki enables marketers to quickly incorporate inventory and pricing data in their creative. This fosters development of more engaging and actionable creative in interactive advertisements, which helps drive consumers to stores. In turn, Retailigence continues to scale the use of its hyper-local store and product data across a growing ecosystem of customers and partners using mobile technology to drive in-store sales.

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04 Nov Retailigence and Gimbal Partner to Provide Personalized Shopper Targeting, Messaging, In-Aisle Engagement and Insights for Retailers and Brand Manufacturers

Deliver Cross-Retailer Platform for Brands to Leverage In-Store Beacons at Scale

REDWOOD CITY, Calif. November 4, 2014 Retailigence, the leading online-to-offline marketing platform for driving sales in stores and Gimbal, the leader in location and proximity mobile engagement, today announced a strategic partnership that integrates in-store merchandise insights from Retailigence with Gimbal’s contextual awareness and proximity mobile engagement, including proximity beacons that support Apple’s iBeacon technology.

Together, Retailigence and Gimbal deliver unprecedented visibility into retailers’ stores, providing both product and shopper data and insights. The solution marries in-store product availability data with in-store beacons so that marketers can advertise the right product at the right time in the right place. By connecting the digital shopper with their real-life buying behaviors, retailers and brands can craft local and regional campaigns, sending targeted messages to the right shoppers, at the right time, and then measure the effectiveness of their digital marketing initiatives.

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25 Sep Beacon Messages: You Get ONE Chance, Make Sure It’s Accurate

Beacons are the latest in a list of hot IoT technologies that savvy brands are using to reach consumers directly in a very personalized way. Beacon-triggered messages are personal by their very nature, as shoppers choose to download a designated app onto their phone through which they receive them. These are not pop-up or push notifications without any context, but instead are highly personalized, location-aware and app-specific messages. Finally, there’s a way for brands to target shoppers where, when, and how they want to be targeted.

In fact, a recent study of 100,000 mobile shoppers conducted by beacon-platform InMarket found that one in-store, beacon-triggered message resulted in a 45% interaction rate ­– a rate 5x higher than traditional push messages! Sounds ideal, but there’s one catch…

With beacon-triggered messages, you only get ONE shot.

That same InMarket study found that if a shopper was sent an additional beacon-triggered message (or 2 messages total), it resulted in a whopping 313% drop in app usage, a large portion of that being actual app deletions.

With one chance to engage a shopper via a beacon, the stakes are higher than ever. One critical way to ensure your message results in positive engagement is to provide shoppers with accurate pricing and inventory information – down to the aisle. Because Retailigence tracks inventory and pricing information for more than 12 million products across 100,000 stores, many brands have teamed up with us to create accurate, context-driven messages for specific SKUs that are in-store, potentially even ones that aren't selling as well as expected.

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21 Aug 2014: The Year of Hyperlocal Mobile Advertising

The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen. The first is smartphone proliferation; according to eMarketer, smartphone users worldwide will total nearly 2 Billion in 2014. The second trend is the current boom in consumer adoption (and comfort level) of location-aware apps. A recent PuchTab survey of more than 1000 consumers revealed 88% of survey participants said they would share their locations for coupons and offers; 72%, for shorter checkout times; and 69%, for targeted alerts about sales and products they like. And finally, Ratko Vidakovic sums up the third trend nicely in a Marketing Land post:

“When you combine this with the ability to purchase ad impressions individually, through programmatic ad platforms that are powered by real-time bidding, marketers now have a cost-effective way to engage their audiences in a manner that matches ads to the context of their physical location.”

We at Retailigence are already starting to see the power of this huge opportunity in front of us. Here’s a brief example. As many of us experienced, severe winter weather had a huge impact on the economy this year. Freezing temperatures and mounting snow deterred shoppers from stepping outdoors. Many brick-and-mortar stores experienced steep traffic and sales declines.

But as soon as the snow hit the ground, one of our partners – a multinational department store chain – knew it needed a way to help guide its shoppers to items they needed during the storms.

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05 Aug Social Giants Poised To Boost Online-to-Offline Promotions, Traffic, & Sales

Online-to-offline promotions have been gaining considerable momentum and recently, they have found a home in social commerce. Social giants Twitter and Facebook are forging their way into commerce with a major goal of helping brands and retailers drive in-store traffic and sales.

Twitter recently announced its acquisition of CardSpring, a platform that allows developers to create electronic coupons, loyalty cards and virtual currencies that work with credit cards. Since the payments company helps create online-to-offline promotions, users will be able to add deals to their tweets.

A recent article in Re/code explains it well, "While Twitter users currently have to tweet a specific phrase to get a discount, in the future they might be able to simply click a button in a tweet to load the discount to their cards. If these are embedded in promoted tweets, Twitter’s ad business could see a boost, too."

"Such a feature could be used by retailers to target location-based deals to Twitter users." Marry this feature with local inventory and pricing data and we're looking at a close-to flawless path-to-purchase -- from social ad to local store complete with loaded product coupon!

Up next, Facebook makes their play. The social behemoth announced the creation and testing of a “Buy” button intended, among other purposes, to help drive offline purchases. This feature will let consumers click the Buy button on ads and page posts to buy a product directly from a business – via mobile or desktop – without leaving Facebook.

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