Retailigence and Mojiva Partner to Offer Mobile-to-Store Advertising Solution for Brands and Retailers
Brands and retailers using Mojiva can now increase shopper engagement and in-store sales by optimizing their mobile advertising campaigns with local store product availability data powered by Retailigence. Shoppers engaged with locally-optimized product ads can quickly find the products and brands they want at the most convenient retail location where they can make a purchase.
It’s still critical for retailers and brands to drive in-store sales.
We hear a lot about the shift to online shopping – how consumers prefer to shop online, how they impulse-buy more often online, even how they hate to drive to brick-and-mortar retail locations. Yet for every analyst report or article touting the end of physical retail stores, there’s another heralding the return of shoppers to brick-and-mortar. What’s the real story?
We live in a mobile ecosystem. It’s that simple, and that complicated.
Mobile devices such as smartphones and tablets have dramatically changed the way shoppers interact with brands and retailers. What’s more, the growing popularity of mobile shopping apps combined with brand and product searches has created a wealth of data on consumer intent to shop and buy. Retailers and brands are adapting fast to the new mobile ecosystem, and they’re opting to keep in-store promotion as a central part of the marketing mix, with the help of technology. Retailigence is building a business on this shift in how retailers and brands are keeping pace with the mobile ecosystem.
Because we’re passionate about what we do, we proposed an adtech New York talk, How to Drive In Store Sales. To present at adtech, the talk must be voted in, and we were – as the #1 most interesting topic on an impressive list of presentations! On stage with us will be Wal-Mart leader Suja Chandrasekaran who will be sharing some of Wal-Mart’s own mobile and digital strategies for driving shoppers in-store. We can’t wait to get to New York, November 6-7, to keep the discussion moving . Our session will be on the 7th at 1:15 pm in the Learning Lounge (Room 8).
Omni-channel solution allows retailers to generate incremental sales by offering shoppers the convenience of online shopping with same-day store pickup
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Retailigence (www.retailigence.com), the leading Online-to-Offline (O2O) local marketing and commerce platform, announced today the immediate availability of a new reserve online for in-store pick-up solution, pre-connected to tens of millions of shoppers using various third party mobile shopping applications integrated with Retailigence. The new feature allows these shoppers to search for, find and reserve products for purchase at local retailers. Retailers implementing this new omni-channel solution from Retailigence gain incremental sales revenue while offering their customers the convenience of online shopping with immediate in-store pickup.
Much like online reservation systems for the restaurant industry, the Retailigence platform allows consumers to make reservations for retail products via the Retailigence in-app interface, retailer shopping apps or the retailer’s own site. However, unlike other solutions, the Retailigence solution is pre-connected to billions of dollars of demand through the entire Retailigence appNET ecosystem of third party mobile shopping apps.
At the end of August, Retailigence had the honor of participating in a Hackathon hosted by Sears Holding Company. As reported just prior to the event by Clint Boulton from the Wall Street Journal (Sears Hosts Hackathon to Court Software Developers), the objective was to attract software developers who can write applications which help Sears better leverage online and mobile marketing channels to increase both in-store and online sales. Contestants could win as much as $10,000 in cash and prizes from Sears as well as the chance to work on app development projects directly with Sears. Retailigence was one of six API solution partners invited to participate in the event that turned out to be a resounding success.
The competition attracted nearly 300 attendees who worked in teams to develop cutting-edge mobile shopping and commerce applications designed to easily integrate with Sears Open API platform. Developers also had the option of integrating API’s from Retailigence along with five other technology partners as part of their application solutions for Sears. Out of the 41 teams that submitted apps, 16 teams chose to integrate the Retailigence API based on technical merit. Developers using Retailigence reported the company’s appNET API fast and easy to use with the relevant features they were looking for to create an exceptional shopping application.
Retailigence Announces Next Generation of its appNET Solution Enabling Developers to Drive Shopper Engagement and Monetization
API enhancements expand real-time product availability data and monetization opportunities for mobile app developers and retail technologists
Redwood City, CA, August 6, 2013: Retailigence (www.retailigence.com), the leading Online-to-Offline (O2O) local marketing and commerce platform, today announced the next generation of its appNET solution featuring significant API enhancements enabling developers to further increase their user engagement metrics, advertising opportunities, and monetization capabilities. appNET’s hyper-local retail data provides consumers conducting product searches on mobile devices with highly actionable local product availability information for making purchases at nearby retailers. With more than 12 Million product items in Retailigence’s database, covering thousands of brands, and over 100,000 stores, the new API enhancements provide application developers and retail technologists with a significant opportunity to earn revenue based on their users’ shopping activity.
Jeremy Geiger to provide mobile marketers with actionable insights at OMMA mCommerce and MMA Mobile CEO & CMO Summit
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Retailigence (www.retailigence.com), the leading Online-to-Offline (O2O) local marketing and commerce platform, announced today that Jeremy Geiger, CEO of Retailigence, will be speaking at two leading mobile marketing events in July: OMMA mCommerce and Mobile CEO & CMO Summit.
“Targeting a consumer on the move at the right place at the right time with the right message is the best way for brands and retailers to leverage mobile,” said Jeremy Geiger, CEO of Retailigence. “Yet most brands aren’t using or envisioning mobile marketing in this way, which is surprising when you consider the fact that ninety percent of sales are still done in store. At these two exciting events, I’ll be sharing best practices, new technologies and practical insights that attendees can implement to drive more in-store sales with mobile marketing.”
Retailigence CEO, Jeremy Gieger offers his insights on Localized Mobile Strategy on Mediapost’s Marketing Daily blog. Today’s new technologies and mobile marketing platforms integrate with retailer inventory systems, allowing product marketers to hyperlocal advertise products based on real-time availability and provide a frictionless path to purchase for consumers.
Matthew Shevach to Lead Strategy, Product and Go-to-Market for Retailigence’s Vertically-Optimized adPOP Solutions REDWOOD CITY, Calif., May 30, 2013 (BUSINESS WIRE) — With retailers and brands seeking to apply richer optimization methods to product and brand-oriented advertising, Retailigence, today announced that Matthew Shevach has joined the company as Senior Vice President, Ad Solutions. Shevach will have overall responsibility for the strategy, go-to-market and product direction for Retailigence’s Ad Solutions including adPOP Mobile Display, the first product/brand-optimized mobile-to-store digital marketing solution, currently being used by many top 1,000 retailers and brands. Shevach brings over fifteen years of experience in digital advertising to his new role at Retailigence. He has worked with and consulted for numerous leading and emerging brands, agencies and publishers to design, build, and launch many advertising “firsts” in the industry. “As tools and case studies that quantify offline sales resulting from online and mobile advertising become more widespread, brand and retail advertisers increasingly understand the significance of optimizing both ad creative and location targeting based on real-time product and brand-specific insights, including real-time point-of-purchase information,” said Jeremy Geiger, CEO and founder of Retailigence. “Matthew’s long career of pioneering work in the digital ad space and extensive relationships allow us to grow the number of ad-tech partners at an accelerated pace. We want to ensure that any offline retailer or brand manufacturer can achieve best-in-class digital marketing performance, with minimal change to their existing campaign process or suppliers. We’re thrilled to have Matthew onboard.”
By Matthew Shevach
Some of the top innovators in mobile marketing will be converging at the MMA Forum in NYC this week to gather insights, perspectives and share real world examples about “Mobile’s Role in Closing the Loop Along the Path to Purchase.” I’ll be there along with Scott Mueller, an advisor to Retailigence and founding partner and manager of ShopChology. Scott will be speaking on a pre-conference workshop panel I’m looking forward to attending (May 8 at 9:30 AM) – “A 360 Degree View of Mobile Along the Path to Purchase.” The panel will provide valuable insights about how marketers can leverage mobile to generate awareness, strengthen your brand, trigger transactions, and enhance loyalty.
According to US census data, 75% of consumer spending occurs within 15 miles of the average American’s front door. Scott and others on the panel will be talking about mobile marketing strategies and tactics for both brands and retailers to capture a greater share of local consumer spending, much of which is influenced by online channels. (Forrester Research). This is the online-to-offline (O2O) opportunity brands and retailers can tap into with mobile marketing platforms like Retailigence that integrate mobile marketing with location technologies and product inventory data. Consumers online or on their mobile phones can now instantly find out where they can buy their favorite brand or products at the most convenient retailer that has the exact item in stock. These are just a few of the exciting topics speakers and participants at the MMA Forum will be discussing.
I’m also looking forward to the Opening Keynote on Day 1 (May 9 at 9:15 AM) by Trish Mueller, SVP and CMO from the Home Depot. It’s going to be a great forum, hope to see you there!
Greg Sterling, the founding principal of Sterling Market Intelligence, has posted a great update about Retailigence and how it’s capitalizing on the promise of ‘O2O’ marketing.
You can read the full post about Retailigence on Greg Sterling’s blog, Screenwerk.
Follow Greg on Twitter