By Matthew Shevach
Some of the top innovators in mobile marketing will be converging at the MMA Forum in NYC this week to gather insights, perspectives and share real world examples about “Mobile’s Role in Closing the Loop Along the Path to Purchase.” I’ll be there along with Scott Mueller, an advisor to Retailigence and founding partner and manager of ShopChology. Scott will be speaking on a pre-conference workshop panel I’m looking forward to attending (May 8 at 9:30 AM) – “A 360 Degree View of Mobile Along the Path to Purchase.” The panel will provide valuable insights about how marketers can leverage mobile to generate awareness, strengthen your brand, trigger transactions, and enhance loyalty.
According to US census data, 75% of consumer spending occurs within 15 miles of the average American’s front door. Scott and others on the panel will be talking about mobile marketing strategies and tactics for both brands and retailers to capture a greater share of local consumer spending, much of which is influenced by online channels. (Forrester Research). This is the online-to-offline (O2O) opportunity brands and retailers can tap into with mobile marketing platforms like Retailigence that integrate mobile marketing with location technologies and product inventory data. Consumers online or on their mobile phones can now instantly find out where they can buy their favorite brand or products at the most convenient retailer that has the exact item in stock. These are just a few of the exciting topics speakers and participants at the MMA Forum will be discussing.
I’m also looking forward to the Opening Keynote on Day 1 (May 9 at 9:15 AM) by Trish Mueller, SVP and CMO from the Home Depot. It’s going to be a great forum that I’ll wrap up in a future blog post. Hope to see you there!
Greg Sterling, the founding principal of Sterling Market Intelligence, has posted a great update about Retailigence and how it’s capitalizing on the promise of ‘O2O’ marketing.
You can read the full post about Retailigence on Greg Sterling’s blog, Screenwerk.
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Retailigence Secures $6.3 Million in New Funding to Fuel Expansion of its Online-to-Offline (O2O) Local Marketing & Commerce Platform for Brands and Retailers
Redwood City, Calif. – March 5, 2013 – Retailigence (www.retailigence.com), the leading Online-to-Offline (O2O) Local Marketing and Commerce Platform company, today announced $6.3 million in new funding to respond to growth in demand following its triple-digit revenue growth in Q4 2012. Retailigence’s preeminent open O2O platform has proven to substantially enhance marketing and commerce performance [...]
BIA/Kelsey recently sat down with Retailigence for an in-depth interview. They’ve posted the highlights of the conversation on their blog. You can view the article by clicking here.
As a reminder, BIA/Kelsey “analyzes the business, financial, social and technology trends affecting the local market to provide our clients with the critical data, analysis, and recommendations they need to grow and transform their organizations in an ever-changing local media landscape.”
ClickZ.com has posted a great interview with Retailigence CEO, Jeremy Geiger. The topic of the conversation was about “Delivering Customized Mobile Advertising to Build Your Brand in the Digital World.”
Some of the highlights include:
- Consumers as Roamers & Channel Jumpers
- Hyper-geo-targeting potential customers on mobile devices
- Improving CTR’s of mobile display ads by up to two times
You can read the full interview on ClickZ by clicking here.
Retailigence will be highlighted in the December 10, 2012 issue of Fortune Magazine. In an article titled, “Can An Hour-Long Aptitude Test Predict Startup Home Runs? Adeo Ressi Thinks So” Retailigence is listed as a notable graduate of Adeo Ressi’s Founder Institute. You can read the full article about Adeo and Founder Institute by clicking here.
Retailigence has been featured on BIA/Kelsey. The company “analyzes the business, financial, social and technology trends affecting the local market to provide our clients with the critical data, analysis, and recommendations they need to grow and transform their organizations in an ever-changing local media landscape.” You can read the full article about Retailigence on BIA/Kelsey by clicking here.
Retailigence has been featured on influential business and technology site Xconomy. The website is “dedicated to providing business and technology leaders with timely, insightful, close-to-the-scene information about the local personalities, companies, and technological trends that best exemplify today’s high-tech economy.”
You can read the full article about Retailigence on Xconomy by clicking here.
Retailigence has been featured as a graduate of SAP’s Startup Focus program on VentureBeat. The in-depth article discusses how “SAP selects early-stage enterprise and IT companies that are applying predictive analytics to a specific problem or vertical, like supply chain management or retail inventory. They receive HANA, advice, and mentorship from SAP executives. Graduates of SAP’s startup program include Retailigence, FusionOps, Optessa, Host Analytics, and iSky.”
You can read the full article on VentureBeat by clicking here.
Retailigence is pleased to announce that it has been selected as the Founder Institute’s “Best Overall Graduate of 2011!” Retailigence was selected from a pool of over 565 FI Graduates worldwide.
Awards were presented to “companies that have demonstrated exceptional progress with business over the last year, securing notable traction across the team, product development, adoption and investors.
You can read more about the award and the other FI Graduates receiving recognition over on the Founder Institute Blog.