Archives › 2010 › December
Silicon Alley Insider posted a great chart today that looks at the week-over-week change of Foursquare checkins at major retailers during the days leading up to Christmas. It’s pretty clear that smartphone users were out looking to buy products instead of just going out for food and drinks. What if retailers could engage these consumers [...]
Luxury Daily posted an article with some very interesting statics about how wealthy consumers are turning to their powerful phones to shop for high-end brands. Consumers aren’t only using their phones to check prices. They want to learn about products while they’re out shopping. One of the easiest ways to do that is via a [...]
Ji Kim, CEO of DiJiPop, wrote a very insightful guest article for Mobile Marketer that is highly recommended reading. You can view it by clicking here. Key takeaways include: The best advice for retailers and brands is to “have a digital shopper marketing strategy that targets shoppers on-the-go, no matter what stage of the purchase cycle [...]
There was a great article in The New York Times this past weekend about how marketers are aiming to sway shoppers from the couch to the store in new ways. Marketing tactics like coupon dispensers and end-aisle displays are having diminished success rates now that consumers have frequently made up their minds before entering the store. Retailers [...]
The New York Times has been running a great series of articles focused on how mobile phones and tablets are changing the way consumers shop. The latest article focuses on how purchases made from a mobile phone are becoming much more commonplace. You can read the full article by clicking here. Highlights include: According to [...]
MobileFuture.org just released a great video that captures how quickly mobile and location-based technologies have grown in the last year. One number that really jumps out is that in 2010 FIVE BILLION apps will be downloaded — up from 300 million in 2009!
The Crunchies is an annual competition and award ceremony that recognizes and celebrates the most compelling startups, internet, and technology innovations of the year. It is co-hosted by TechCrunch, Giga-Om, and VentureBeat and the internet community is invited to choose who wins. If you like the work that Retailigence is doing to help local retailers, [...]
“73% of shoppers with smartphones favor using their smartphone to handle simple tasks in stores compared with 15% who favor interaction with an employee,” according to a recent survey commissioned by Accenture. A few other interesting statics from the study include: 71% favor using their smartphone to identify a store with a desired item in stock, while [...]
As a powerhouse in the ecommerce space, eBay is to be applauded for making a strategic move in acquiring Milo.com. Through this acquisition, eBay has now gained access to a wide range of reference sales and product data from “brick and mortar” stores who had chosen to partner with Milo.com prior to the acquisition. Given [...]
There are lots of great numbers coming in from the beginning of the big holiday push. One of the most telling ones is how fast mobile bar code scans are growing. According to Mike Wehrs, CEO of Scanbuy, “they’ve seen 30 times more scans this Thanksgiving weekend” compared to a year ago. Scanbuy is also [...]
