Archives › 2011 › January
The Wall Street Journal has an interesting article today on how mobile apps are successfully drawing customers into local stores. The article focuses on two of the better known apps, Foursquare and Shopkick, but this trend is happening on a much broader level as well. Some key quotes from retailers include: “It definitely drove traffic [...]
Forrester Research just released their 2011 Mobile Trend report and it provides a great snapshot of what’s happening in the mobile world right now. Access to the complete report is $500, but the main author, Thomas Husson, just posted the report’s ten key talking points. They are as follows: 1. The mobile/social/local combo will explode [...]
Here in Silicon Valley, we’ve already had a sneak peak at Starbucks new mobile payment system. So far, we’ve really liked what we’ve seen. Especially, the simplicity of its execution. It basically works like this: 1. Download the app. 2. Upload money directly from the app to your account via credit card or PayPal. 3. [...]
Nielsen has released its recommended retail strategies for 2011. You can read the entire document by visiting Nielsen’s blog. Their three key areas for innovation in 2011 include: 1. Evolving infrastructure for profit growth 2. Reaching consumers more effectively 3. Driving loyalty by delighting the customer Of particular interest to Retaligence was the section on [...]
The number of people shopping via their mobile phones on a monthly basis is now more than 7 million according to the lastest comScore report. The complete breakdown of how people are shopping on their phones can be seen in the top chart below. The second chart shows that the largest e-commerce sites are also [...]
We’re a little late in sharing this, but it’s still worth pointing out if you haven’t seen it. Mobile application store GetJar released some grand predictions for 2011. We won’t list all of them, but if you’re interested in reading all seven, click here to read the full press release. GetJar forecasts that – “URLs [...]
According to the latest Scanlife Mobile Barcode Trend Report, overall mobile scans were 16x higher in 2010 than 2009. The most common features people were scanning for included Coupons, Prices, and Nutritional Info. This increase in scans shouldn’t come as much of a surprise as it’s clearly tied to a similar growth in new smartphone users. [...]
The National Retail Federation Blog posted a great interview with Steve Nevill, Macy’s Executive Vice President, Inventory Management and Support. The conversation was around the recent success Macy’s has had with their My Macy’s localization model. Macy’s has basically fine-tuned their merchandising mix down to a store-by-store basis. Not an easy feat, but it’s clearly [...]
Mobile Marketer posted the results of a very insightful Ad-ology survey today. The results are broken down by shopping category, but it’s immediately clear that an increasing percentage of consumers in each category are being influenced by smartphone apps and mobile webs. Some of the ad-ology survey results include: “49.2 percent of home furnishings consumers [...]
Susan Reda of Stores.org put together a great list of strategies for retailers to implement in 2011. You can read the full article over at NRF’s Stores.org by clicking here. Of the seven topics that Susan writes about, Retailigence will play a big part in helping retailers capitalize on six of them. Here’s a quick [...]
