Archives › 2011 › March
Jessica Wohl of Reuters has written a great article on how mobile is disrupting the idea of a “single path to purchase.” It’s true. Consumers no longer are spending days scouring the web or driving around town. Major purchasing decisions are increasingly made in store aisles or in-between sips at a local coffee shop. Shoppers now [...]
Time posted a great little article that provides some great insight into why Wal-Mart has started to offer free shipping to stores on select products. At the end of the day, it’s all about getting intent driven customers into the store. Key takeaways include: “Walmart is expanding the service to all of its 3,6000-plus locations [...]
It’s no secret that the number of apps available for smartphones is experiencing exponential growth, but we think this chart from Silicon Alley Insider really puts it into perspective. If you combine the four major mobile platforms, there are now over 600,000 apps available for consumers to use. That’s a pretty overwhelming number when confronted [...]
