Archives › 2011 › December
With smartphones redefining the role that technology plays in our everyday lives, coupled with the fact that they become more accessible to a growing range of mainstream consumers each year, retailers need to be focused on getting ahead of the game when it comes to mobile integration – if they haven’t already. Is that easier [...]
With mobile commerce numbers on the rise, there are many incentives for developers and retailers to look into optimizing their location-based smartphone applications. Mobile coupons, barcode scanners, QR codes and bathroom locators are just a few ways that these applications are engaging consumers, but what about mobile check-ins? Macy’s and Aflac have partnered for a [...]
