Wi-Fi provider JiWire surveyed its users and found some interesting stats about the “on-the-go audience.” Their sample is especially interesting because it’s exactly the type of shopper that Retailigence’s service targets.
The findings include:
- 89% of respondents are likely to use location-based tools this holiday season.
- 61% value finding store locations above all other mobile features.
- 33% prefer using LBS to search the product of nearby stores.
