16 Feb Brick-And-Mortar Retailers Snatching Customers Away From E-Tailers
TheFind and ShopSavvy Fuel Hypergrowth for Retailigence’s Hyperlocal Marketing Platform
SILICON VALLEY, Calif., Feb. 16, 2012 /PRNewswire-iReach/ – Retailigence today announced that its hyperlocal marketing platform continues to expand and is now powering two of the largest shopping app providers in the mobile marketplace. Both ShopSavvy and Catalogue by TheFind have incorporated local results to help retailers and brands drive consumer foot traffic into nearby locations. Retailers utilizing the Retailigence platform now market their in-store product availability directly to the millions of users already using these applications.
Many brick-and-mortar retailers have complained that they are competing with online retailers on an uneven playing field. The battle has been escalated further as some E-Tailers have started to offer incentives for shoppers to walk into a local store, scan a product, and then buy it via their own app.
To compete in the new digital era, brick-and-mortar retailers are now looking to capitalize on the power of immediacy and location. When people want to buy a product, they want to be able to find it, try it, and get it fast. Location-enabled phones are making it easier than ever for shoppers to satisfy their impulses in a nearby store. According to a recent Pew Study, “over half of adult cell phone owners used their phone to assist them with purchasing decisions during the 2011 holiday season.”
“Unlike eBay, Amazon and Google, who are far more incentivized to drive online sales, Retailigence actually helps brick-and-mortar retailers sell more products locally,” said Jeremy Geiger, CEO of Retailigence. “Mobile consumers use a variety of apps; retailers that get in front of shoppers demonstrating an immediate need benefit from greater awareness and proven boosts in local sales.”
“Being able to check local availability on Catalogue by TheFind is good news for both stores and shoppers,” said Ramneek Bhasin, VP/GM of Mobile and Tablet at TheFind. “Catalogue is already people’s favorite way of shopping top retailers on their Kindle Fire and similar large format Android devices, and Retailigence is now helping us enhance their in-store experience.”
In the new era of omni-channel retailing, retailers are exploring new ways to be everywhere consumers are when they’re shopping. Within 24 hours, retailers can be in the Retailigence Network and have the capability to reach over 25 million mobile-enabled shoppers using virtually any device. The company has seen phenomenal growth in 2011 including a 150%+ traffic increase during this past Christmas Shopping Season.
Backed by prestigious investors like Draper Fisher Jurvetson, Motorola Solutions, and Quest Venture Partners, Retailigence is a hyperlocal marketing platform that drives qualified foot traffic into local retail stores. Retailigence matches its retail customers with consumer demand from its network of application partners, whose users are finalizing their buying decision.