23 Oct Do In-Store Sales Still Count? Join us at AdTech and Find Out!
It’s still critical for retailers and brands to drive in-store sales.
We hear a lot about the shift to online shopping – how consumers prefer to shop online, how they impulse-buy more often online, even how they hate to drive to brick-and-mortar retail locations. Yet for every analyst report or article touting the end of physical retail stores, there’s another heralding the return of shoppers to brick-and-mortar. What’s the real story?
We live in a mobile ecosystem. It’s that simple, and that complicated.
Mobile devices such as smartphones and tablets have dramatically changed the way shoppers interact with brands and retailers. What’s more, the growing popularity of mobile shopping apps combined with brand and product searches has created a wealth of data on consumer intent to shop and buy. Retailers and brands are adapting fast to the new mobile ecosystem, and they’re opting to keep in-store promotion as a central part of the marketing mix, with the help of technology. Retailigence is building a business on this shift in how retailers and brands are keeping pace with the mobile ecosystem.
Because we’re passionate about what we do, we proposed an adtech New York talk, How to Drive In Store Sales. To present at adtech, the talk must be voted in, and we were – as the #1 most interesting topic on an impressive list of presentations! On stage with us will be Wal-Mart leader Suja Chandrasekaran who will be sharing some of Wal-Mart’s own mobile and digital strategies for driving shoppers in-store. We can’t wait to get to New York, November 6-7, to keep the discussion moving . Our session will be on the 7th at 1:15 pm in the Learning Lounge (Room 8).
We will discuss ways retailers and brands can take advantage of shoppers who live in two worlds – the world of mobile convenience, and a world with bricks-and-mortar stores. We’ll look at ways in which brands and retailers can tap into the mobile ecosystem, as well as the data generated by shopper intent. In today’s multi-device, multi-modal world, brands and retailers who want to grow can’t afford to ignore the importance of driving in-store sales.
Be sure to also stop by our booth (#216) to say “Hello!” Special guest Michael Boland, a senior analyst at BIA/Kelsey will be offering insights into the future of online to offline marketing as well as upcoming mobile trends. He’ll be at our booth all day November 6 – don’t miss out on his unique insights!
We hope to see you at adtech New York, where together we’ll review the strategies, tactics and technologies leading brands and retailers are using to gain insights and drive in-store sales.