By Matthew Shevach

Some of the top innovators in mobile marketing will be converging at the MMA Forum in NYC this week to gather insights, perspectives and share real world examples about “Mobile’s Role in Closing the Loop Along the Path to Purchase.” I’ll be there along with Scott Mueller, an advisor to Retailigence and founding partner and manager of ShopChology. Scott will be speaking on a pre-conference workshop panel I’m looking forward to attending (May 8 at 9:30 AM) – “A 360 Degree View of Mobile Along the Path to Purchase.” The panel will provide valuable insights about how marketers can leverage mobile to generate awareness, strengthen your brand, trigger transactions, and enhance loyalty.

According to US census data, 75% of consumer spending occurs within 15 miles of the average American’s front door. Scott and others on the panel will be talking about mobile marketing strategies and tactics for both brands and retailers to capture a greater share of local consumer spending, much of which is influenced by online channels. (Forrester Research). This is the online-to-offline (O2O) opportunity brands and retailers can tap into with mobile marketing platforms like Retailigence that integrate mobile marketing with location technologies and product inventory data. Consumers online or on their mobile phones can now instantly find out where they can buy their favorite brand or products at the most convenient retailer that has the exact item in stock. These are just a few of the exciting topics speakers and participants at the MMA Forum will be discussing.

I’m also looking forward to the Opening Keynote on Day 1 (May 9 at 9:15 AM) by Trish Mueller, SVP and CMO from the Home Depot. It’s going to be a great forum, hope to see you there!

Greg Sterling, the founding principal of Sterling Market Intelligence, has posted a great update about Retailigence and how it’s capitalizing on the promise of ‘O2O’ marketing.

You can read the full post about Retailigence on Greg Sterling’s blog, Screenwerk.

Follow Greg on Twitter

Retailigence’s preeminent open O2O platform has proven to substantially enhance marketing and commerce performance for brands and retailers compared to traditional digital marketing approaches. O2O refers to any and all activity that originates online yet eventually results in a shopper going to a physical store. Forrester Research predicts that by 2016 more than half of the $3.5T spent in US retail offline will be influenced by the web. (Forrester’s US Cross-Channel Retail Forecast, 2011 To 2016.)

“Mobile devices such as smartphones and tablets have dramatically changed the way shoppers interact with brands and retailers,” said Jeremy Geiger, founder and CEO of Retailigence. “Brands and retailers are adopting new path-to-purchase strategies to capitalize on these trends, and that’s where Retailigence comes in. With Retailigence, marketers can alert shoppers on their mobile devices exactly when a particular product is available and indicate where it can be purchased at the closest retail location, increasing in-store sales to the benefit of both product brands and retailers.”

Retailigence currently works with top retailers such as Home Depot and Nordstrom, as well as brands in the fashion, consumer electronics and CPG categories. The Retailigence retail network now covers 50 percent of U.S. retail sales. Leading brands and retailers rely on Retailigence’s O2O platform to convert mobile consumers into local shoppers with the following solutions:

• adPOP (Point-of-Purchase) – Ad solution that dynamically embeds Retailigence’s proprietary access to local store inventory data into hyperlocal mobile ad creative to improve local ad relevance and to guide shoppers along the local path-to-purchase. The solution has proven not only to increase awareness and engagement for brands, new products and retailers, but also tangibly increase sales.
• appNET – Commerce solution for retailers that helps hundreds of thousands of shoppers every day, using any one of the large and growing number of mobile application partners, find specific products and brands for instantaneous convenience.

“This type of real time product inventory data is the holy grail for mobile and local shopping,” said Michael Boland, Senior Analyst at BIA/Kelsey. “Given that the vast majority of retail spending happens offline at local physical stores, it can really close the loop on the increasing levels of shopping that’s influenced online and in mobile.”

Existing Retailigence investors DFJ, Quest, and Motorola Solutions Venture Capital participated in the Series B funding as well as new investors including Telenav (NASDAQ: TNAV), the leader in personalized navigation, and OPT, one of the largest digital ad agencies from Japan and Retailigence’s exclusive Japanese digital ad partner.

Brands looking to improve both traditional and ROI-oriented digital ad performance by an average 50% should contact Retailigence at brands@retailigence.com.

Retailers looking to capture the significant online-to-offline commerce opportunity that has demonstrated increased top-line revenue by as much as 10% should contact Retailigence at retailers@retailigence.com.

Advertising solution providers and agencies that want to improve ad performance by adding local relevance should contact Retailigence at bizdev@retailigence.com.

Advertisers with Japan operations interested in taking advantage of the growing O2O shopping behavior trend in Japan should contact Retailigence Japan at Japan@retailigence.com

About Retailigence
Retailigence is an Online-to-Offline (O2O) local marketing and commerce platform that utilizes brick-and-mortar inventory data obtained directly from retailers to turn online consumers into offline shoppers. Serving both retailers and brands, Retailigence distributes local store inventory-based advertising via its own network of location-based application partners, mobile ad networks, mobile ad exchanges, search providers and social networks. The result is an increase in both top-of-funnel awareness and bottom-of-funnel sales for brands, new products and retailers. Retailigence is a privately held company based in Silicon Valley backed by Draper Fisher Jurvetson, Motorola Solutions, Quest Venture Partners, Telenav, OPT and other leading investors. For more information, visit http://www.retailigence.com and follow us on Twitter at @retailigence.

Media Contact
Tom Francoeur
Emanate PR for Retailigence
tom.francoeur@emanatepr.com
617-747-1405

BIA/Kelsey recently sat down with Retailigence for an in-depth interview. They’ve posted the highlights of the conversation on their blog. You can view the article by clicking here.

As a reminder, BIA/Kelsey “analyzes the business, financial, social and technology trends affecting the local market to provide our clients with the critical data, analysis, and recommendations they need to grow and transform their organizations in an ever-changing local media landscape.”

Some of the highlights include:

- Consumers as Roamers & Channel Jumpers
- Hyper-geo-targeting potential customers on mobile devices
- Improving CTR’s of mobile display ads by up to two times

You can read the full interview on ClickZ by clicking here.

Retailigence will be highlighted in the December 10, 2012 issue of Forbes Magazine. In an article titled, “Can An Hour-Long Aptitude Test Predict Startup Home Runs? Adeo Ressi Thinks So” Retailigence is listed as a notable graduate of Adeo Ressi’s Founder Institute.

You can read the full article about Adeo and Founder Institute by clicking here.

Retailigence has been featured on BIA/Kelsey. The company “analyzes the business, financial, social and technology trends affecting the local market to provide our clients with the critical data, analysis, and recommendations they need to grow and transform their organizations in an ever-changing local media landscape.”

You can read the full article about Retailigence on BIA/Kelsey by clicking here.

Retailigence has been featured on influential business and technology site Xconomy. The website is “dedicated to providing business and technology leaders with timely, insightful, close-to-the-scene information about the local personalities, companies, and technological trends that best exemplify today’s high-tech economy.”

You can read the full article about Retailigence on Xconomy by clicking here.

Inventory data from O2O pioneer @retailigence helps mobile users buy locally bit.ly/T5dHgd

— Xconomy (@Xconomy) October 15, 2012

Inventory data from O2O pioneer @retailigence helps mobile users buy locally bit.ly/T5dHgd

— Wade Roush (@wroush) October 15, 2012

You can read the full article on VentureBeat by clicking here.

Awards were presented to “companies that have demonstrated exceptional progress with business over the last year, securing notable traction across the team, product development, adoption and investors.

You can read more about the award and the other FI Graduates receiving recognition over on the Founder Institute Blog.