06 Jan Mobile Shopping’s Bright Future, NRF’s BIG Show 2014 and Free Starbucks!
These are exciting times for brands and retailers, especially with the future looking exceptionally more dynamic for brick-and-mortar in 2014 and beyond. Mobile devices, location-based services, mobile advertising, and big data technologies are driving changes in the ways consumers shop and setting the stage for brick-and-mortar’s comeback against online only merchants. We’re thrilled to be part of retail’s next phase of innovation and evolution as retailers combine the conveniences of online shopping with a personalized in-store experience. We’re also excited to be in good company as we look ahead to brick-and-mortar’s bright future. You can see how closely Retailigence’s vision (See “Social, location and mobile will drive in-store sales.”) aligns with IBM’s predictions for retail in their annual “5 in 5.”
BIA/Kelsey analyst Michael Boland backs these trends as well. Quoted in a recent MediaPost mCommerce Daily article, Boland stated “’’About 7% of U.S. retail spending is online… the rest is offline. About 40% of that — to the tune of almost $2 trillion — is influenced online and in mobile.’” Boland goes on to assert the real opportunity for brands and retailers to grow revenue is to facilitate “mobile-assisted offline shopping.” That’s what Retailigence’s inventory-based mobile commerce and marketing solutions are all about. We’re looking forward to demo’ing our platform and solutions at this year’s upcoming National Retail Federation’s (NRF) Annual Convention & EXPO – known as ‘Retail’s BIG Show’ – in New York City, January 12-15.
Retailigence is honored and fortunate to have two booths at the BIG Show 2014 where you can learn more about how we can help you increase shopper engagement, in-store sales and digital media attribution. Specifically, we’ll be demo’ing our newly launched Reserve for Pickup solution integrated to existing in-store workflow processes at the Motorola booth, #1501, which features live demos in a store-like atmosphere. We have also been selected by Plug and Play Retail Innovation Center to be one of four featured startups at their booth, #407, in the Javits Center’s main expo hall.
Our crack team of retail tech experts will be on hand in both locations to talk about online-to-offline shopping trends, especially Retailigence’s new reserve online for in-store pick up functionality helping retailers offer shoppers the immediacy of online shopping with the convenience and satisfaction of being able to try on and pick up purchases at a local store, and the ability to measure actual online to offline marketing investment performance.
As a special treat, and to ensure everyone is properly caffeinated and awake, Retailigence is demonstrating the new reserve online for in-store pick up capability using our adPOP mobile advertising solution: show attendees can click on the mobile ad to reserve a Starbucks gift card, and pick it up at booth #407.
Please stop by to see us at NRF’s BIG Show. We’d love to talk retail tech trends, path-to-purchase infused mobile ads, mall apps, digital media attribution and other techniques to take advantage of the online-to-offline shopping opportunity.
See you in New York!