Retailigence | Mobile Shopping’s Bright Future, NRF’s BIG Show 2014 and Free Starbucks!
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Mobile Shopping’s Bright Future, NRF’s BIG Show 2014 and Free Starbucks!

06 Jan Mobile Shopping’s Bright Future, NRF’s BIG Show 2014 and Free Starbucks!

These are exciting times for brands and retailers, especially with the future looking exceptionally more dynamic for brick-and-mortar in 2014 and beyond.  Mobile devices, location-based services, mobile advertising, and big data technologies are driving changes in the ways consumers shop and setting the stage for brick-and-mortar’s comeback against online only merchants.  We’re thrilled to be part of retail’s next phase of innovation and evolution as retailers combine the conveniences of online shopping with a personalized in-store experience.  We’re also excited to be in good company as we look ahead to brick-and-mortar’s bright future. You can see how closely Retailigence’s vision (See “Social, location and mobile will drive in-store sales.”) aligns with IBM’s predictions for retail in their annual “5 in 5.”

BIA/Kelsey analyst Michael Boland backs these trends as well. Quoted in a recent MediaPost mCommerce Daily article, Boland stated “’’About 7% of U.S. retail spending is online… the rest is offline. About 40% of that — to the tune of almost $2 trillion — is influenced online and in mobile.’” Boland goes on to assert the real opportunity for brands and retailers to grow revenue is to facilitate “mobile-assisted offline shopping.”  That’s what Retailigence’s inventory-based mobile commerce and marketing solutions are all about. We’re looking forward to demo’ing our platform and solutions at this year’s upcoming National Retail Federation’s (NRF) Annual Convention & EXPO – known as ‘Retail’s BIG Show’ – in New York City, January 12-15.

Retailigence is honored and fortunate to have two booths at the BIG Show 2014 where you can learn more about how we can help you increase shopper engagement, in-store sales and digital media attribution.  Specifically, we’ll be demo’ing our newly launched Reserve for Pickup solution integrated to existing in-store workflow processes at the Motorola booth, #1501, which features live demos in a store-like atmosphere.  We have also been selected by Plug and Play Retail Innovation Center to be one of four featured startups at their booth, #407, in the Javits Center’s main expo hall.

Our crack team of retail tech experts will be on hand in both locations to talk about online-to-offline shopping trends, especially Retailigence’s new reserve online for in-store pick up functionality helping retailers offer shoppers the immediacy of online shopping with the convenience and satisfaction of being able to try on and pick up purchases at a local store, and the ability to measure actual online to offline marketing investment performance.

As a special treat, and to ensure everyone is properly caffeinated and awake, Retailigence is demonstrating the new reserve online for in-store pick up capability using our adPOP mobile advertising solution: show attendees can click on the mobile ad to reserve a Starbucks gift card, and pick it up at booth #407.

Please stop by to see us at NRF’s BIG Show. We’d love to talk retail tech trends, path-to-purchase infused mobile ads, mall apps, digital media attribution and other techniques to take advantage of the online-to-offline shopping opportunity.

See you in New York!

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