20 Nov Retailigence and Aarki Partner to Offer Ad Networks Local Product and Pricing Content for Mobile and Rich Video Creative
Enable Highly Engaging Interactive Advertisements and Deliver Path to Purchase Measurement for In-store Sales
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Retailigence, the leading online-to-offline marketing platform for driving sales in stores, and Aarki, a leader in creative design and ad optimization technology, today announced a partnership that further streamlines and measures location-based advertising on mobile.
By integrating Retailigence into Aarki Studio, a creative design and ad optimization suite, Aarki enables marketers to quickly incorporate inventory and pricing data in their creative. This fosters development of more engaging and actionable creative in interactive advertisements, which helps drive consumers to stores. In turn, Retailigence continues to scale the use of its hyper-local store and product data across a growing ecosystem of customers and partners using mobile technology to drive in-store sales.
The Retailigence platform improves marketing ROI and attribution insights for brand advertisers. By working with retailers to acquire in-store, SKU-level inventory and pricing data, Retailigence offers insights that power unique ways to target consumers with the highest propensity to buy locally. Brands, retailers and agencies use the data to guide shoppers along the path to purchase toward specific in-stock products or brands found in 150,000 U.S. brick-and-mortar stores.
“The real winners with this partnership are brands and shoppers. Aarki’s integration of Retailigence in-store, SKU-level inventory and pricing data provides ad networks and publishers with local context to power dynamic localized marketing creative and call-to-actions,” stated Ben Roodman, Senior Director, Business Development and Partnership Management, Retailigence. “Our hyper-local content helps shoppers with the information they want, guides them to purchases and elevates the customer experience. As a result, retailers and brands typically see two times the engagement, as well as in-store sales lift.”
How it Works
To incorporate Retailigence data into their ads, marketers can simply add the feed in Aarki Studio without the need for any additional coding. Aarki Studio automatically displays structured data from XML, JSON and other formats using the Retailigence feed. It identifies asset types in the data feed, maps widgets to text, images, audio and video, and then renders the assets dynamically in a variety of mobile creative formats such as coverflow, carousel and gallery.
The integration enables marketers to increase in-store sales and traffic by connecting mobile online branding to offline purchase opportunities. Real-time product data in advertising creative is tied to the user through location-based advertising, resulting in stronger and more relevant calls-to-action. Marketers can track and optimize the performance of their creative assets and calls-to-action using Aarki’s real-time analytics dashboard.
“We see creative and data as intricately intertwined. In order for data to be used effectively for improving ad performance, insights from data analysis must directly drive creative design. Our interactive advertising suite, Aarki Studio, makes these connections automated, accessible and scalable,” remarked Aarki CEO, Sid Bhatt. “The Retailigence integration aligns with Aarki’s vision to automate dynamic creative and creative optimization. We are enhancing and simplifying mobile ad creation processes and offering stronger measurement of path-to-purchase metrics.”
Aarki is transforming mobile monetization with joyful creative. We offer the industry’s leading creative optimization and media buying suite for video and content-based mobile ads. With better creative, Aarki drives stronger performance for mobile buyers and sellers alike. Our extensive customer base includes leading brands, agencies, app developers, and premium publishers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, Los Angeles, Manila, New York City, Tokyo, and Yerevan. For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.
Retailigence is an online-to-offline data platform, embeddable in any ad campaign or media, that improves in-store product sales, attribution-related metrics and ROI. The Company’s unique SKU-level data insights target consumers with the highest propensity to buy local and guide shoppers along the path to purchase to any specific product or brand, in any of 150,000 brick-and-mortar stores in the U.S. Major brands, retailers and agencies use Retailigence to ensure their marketing investments (often starting in mobile) not only generate consumer awareness, but convert shopper interest into measurable action and in-store sales. To learn more, visit www.retailigence.com. Follow us on Twitter @Retailigence and on LinkedIn.