18 Jun Retailigence Arms Digital Ad Companies With Product Location Data to Guide Mobile Shoppers’ Path to Purchase and Drive Local Store Sales
AdColony, Medialets, PointRoll, Tremor Video, and XTOPOLY Use New Retailigence adPOP Engine
REDWOOD CITY, Calif.– June 18, 2014 –Retailigence (www.retailigence.com), the leading online-to-offline marketing platform for driving sales in stores, today announced the release of adPOP Engine. Retailigence adPOP Engine enables digital advertising companies to easily integrate Retailigence’s powerful database of local point of purchase (POP) retail inventory and pricing data for 12 million products, spanning 100,000 U.S. retail locations, into their campaigns for brands and retailers. Several top video and mobile ad companies have already begun to use Retailigence data in campaigns.
Retailigence-powered online-to-offline marketing solutions enable brands and retailers to create targeted dynamic advertising messages that are automatically customized with products located in stores nearby.
Retailigence adPOP Engine complement’s the Company’s solutions for CPG brands by extending this capability to channel partners. The new engine provides a turnkey application programming interface (API), that integrates Retailigence data into programmatic advertising creative to deliver location-based user experiences through mobile and other digital advertising mediums.
adPOP Engine delivers value across the advertising ecosystem, enabling ad technology partners, including rich media providers, mobile, and display providers to easily create dynamic location-based product messages along a shopper’s path to purchase. Advertising partners using adPOP are able to:
- include retail location, logos, directions and maps that guide the user to the closest store with the product available
- display product logos and pricing for the retail locations closest to the user
- create a personalized dynamic advertisement for each user based on their current location
- augment impression, click and conversion campaign data with Retailigence data for more product- and location-based insights
Digital Advertising Innovators on Board
Leading advertising technology companies have already begun using adPOP Engine, enabling marketers to increase in-store product sales and collect valuable path-to-purchase data for their ad campaigns through new solutions offered by AdColony, Medialets, PointRoll, Tremor Video, XTOPOLY, and others.
Tremor Video is an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers. The Company works with a variety of retail clients and all ten of the top consumer packaged goods companies.
“At Tremor Video, we know that consumers are shopping on the web 24/7, across multiple devices, which puts product reviews, product info, and price comparisons at their fingertips,” said Katie Seitz, VP of Strategy & Operations at Tremor Video. “Through this partnership we can now integrate key retailer and product information into interactive ads and provide consumers with the data we know they’re looking for. This capability, in addition to our enhanced creative, shoppable video and ‘tap to map’ features, gives retailers, CPG brands, quick service restaurants and others the tools they need to stay at the forefront of consumers’ consideration.”
AdColony, a mobile video advertising platform that serves razor sharp, full-screen video ads instantly in HD across popular iOS and Android apps, is also among the first to offer the mobile to in-store data for video. The Retailigence solution is being offered via AdColony’s video end card unit, which delivers rich, engaging calls-to-action to consumers after they view an HD mobile video ad. The interactive, user-friendly Retailigence mobile map interface will allow users to locate products at retailers nearby and view pricing, availability, store hours and more.
“By offering Retailigence-powered product location data, we have the potential to deliver even greater value for each retail and brand mobile video campaign. adPOP’s local inventory and pricing data lets us dynamically direct mobile consumers to the closest store to find and buy the products they want. We plan to pilot back-to-school video ad campaigns using Retailigence data and expect advertisers will be excited about the additional conversion metrics available,” commented Mike Owen, Chief Revenue Officer of AdColony.
“Shoppers expect new online-to-offline ‘hooks’ and are more likely to respond when they know the advertised products are close by, especially for certain categories like apparel and electronics,” stated David U. Simon, CMO, PointRoll, a digital ad innovation company. “By pairing Retailigence’s data with our dynamic creative solutions, we can direct consumers not only to the products they want, but directly to the store and the aisle that holds the product so that they can make the purchase immediately and easily.”
Retailigence is the leading online-to-offline (O2O) marketing platform for driving product sales in-store. The Company’s products improve path-to-purchase marketing metrics and user experiences by leveraging information about the availability of products and brands inside more than 100,000 brick-and-mortar stores. Retailigence’s proprietary adPOP™ Engine enables path-to-purchase store guidance for any product or brand to use within customized programmatic advertising creative. adPOP Engine powers local advertising campaigns for more than 50 leading mobile and digital marketing providers.