25 Mar Retailigence, Simplikate Ink Partnership to Bring Local In-store Product Inventory Availability and More to Airport Malls, Traditional and Non-traditional Shopping Venues
New Integration Provides Seamless End-to-End Experience for Consumers, Retailers
March 25, 2014: REDWOOD CITY, Calif.–(BUSINESS WIRE)–Retailigence (www.retailigence.com), the leading Online-to-Offline (O2O) local marketing and commerce platform, announced today the company has partnered with Simplikate to offer mall operators and retailers mobile-to-store advertising solutions powered by Retailigence’s local product availability and location data. Simplikate (www.simplikate.com) is the award-winning mobile app developer specializing in venues including malls, airports and luxury real estate.
Using Retailigence’s platform, brands and retailers will be able to display in-store product digitally, while offering customers a mobile look at in-store product availability and collecting valuable metrics about shopper’s actual path-to-purchase behavior. This allows companies to engage directly with the consumer by avoiding a third-party information source. At the same time, consumers benefit from having real-time product information before making the decision to visit a store.
“Retailigence and Simplikate’s platform together create a dream scenario for our clients,” said Tushar Patel, CEO, Simplikate. “Adding Retailigence’s local product search and location capabilities to our commerce apps completes the end-to-end solution retailers, malls and airports require to finally see ROI from their mobile strategy.”
The Retailigence/Simplikate integration and availability is slated for Q3 2014.
“We are partnering with the strongest players in the mobile and shopping app space, and Simplikate is a leader,” said Jeremy Geiger, CEO, Retailigence. “With Retailigence’s in-store product and brand availability data and shopper insights, we will be able to bring an integrated mobile-to-instore shopping experience to travelers visiting major airports, hotels and other non-traditional mall venues, building on our deep experience with traditional stores, retail malls and brands.”
In addition to traditional shopping venues like retail malls, the partnership offers an integrated customer solution for retail in large airports and other non-traditional shopping venues as well. Simplikate is currently working with several airports, including Dallas-Fort Worth International Airport, and over 200 malls worldwide.
“Simplikate’s airport commerce solution transforms the airport experience for travelers – everything from getting the latest gate information at home, then getting directions to the available parking spaces at or near the terminal, real-time TSA wait times and finally distance and time to the gate itself,” said Mr. Patel. “Airport retailers’ inventory will also be seamlessly available, allowing travelers to make purchases in advance for pickup once they’ve reached the airport. Food and purchases may also be delivered directly to the passenger at their gate using iBeacons.”
Simplikate is a turnkey mobile commerce solution provider specializing in Malls, Airports and Luxury Real Estate. A central cloud platform drives content, wayfinding, commerce, promotions and operational efficiencies customized to the needs of enterprise clients globally.