Since attracting customers is an on-going activity, the Loyalty Management module is designed
to help organisations attract and retain valuable customers. Different loyalty schemes may be
defined in the system. Member groupings may also be created for mailing campaigns and, or special promotions.
- Supports CRM Business Strategy (e.g. via Loyalty Card Program)
- Maintenance of Comprehensive Customer Database (e.g Bonus Card Members)
- Loyalty Schemes
- Fully Parameterized, User-Definable
- Flexible Planning and Execution
- Customer Analysis - Buying Trends
- Supports Creation of Targeted Marketing Initiatives - Proactive Calls, Direct Mail Campaigns (thru a Selection Wizard)
- Ability to Disable/Freeze/Terminate cards
- Define/Add, Edit, Delete Letter Templates with Mail-Merge Function
- Gift Information
- Linked to Retailigence Inventory Management Module
- Define Cash and/or Points Equivalent Values
- Creation of Member / Group Classification
- Merging of Several Membership Accounts
- Membership Renewal
- Issuance of New Card in case Previous Card was lost; History Remains Intact in such cases
- Member’s Purchase/Buying/Redemption History
